Branding
the concept of luxury hospitality in Bilaspur
Luxury
hospitality is not the sole preserve of a selected few. In contemporary India, tier-III
cities are coming up with luxury properties and The Aananda Imperial, the
four-star property from the house of V N Inn Private Limited in Chhattisgarh’s
Bilaspur serves as the best example. It is incidentally the premier and only
luxury MICE hotel in Bilaspur.
An outer view of The Aananda Imperial
I
had received an invitation to review the property that made me travel to
Bilaspur and stay for a day. It was an experience worth narrating owing to the
kind of incredible facilities on offer in the hotel for its valued guests and
the path of substantial growth moved by the hospitality group. The property has
a traditional way of receiving its guests by lighting the ceremonial lamp and
putting tikka on the forehead and
this reminds us of our great Indian tradition- Atithi Devo Bhava.
Hotel lobby
A partial view of the hotel
Opened
in 2010, the hotel spreads over an area of 1 lakh sq. ft with a built-up area
of 70,000 sq. ft. The property is close to Bilaspur Railway Station at a
distance of 2 km and is around 132 km from Swami Vivekananda Airport, Raipur. It
stands tall with 70 luxury rooms comprising Royal suites, Scott suites, basic,
premium and mini suites. If you’re looking ahead to avail of the comfort of
Royal suites, you have to shell out anything between Rs 7,000 to Rs 10,000.
There are five spacious venues for hosting conferences and meets including The
Emperor ball room, Forum board room, Lincoln conference hall, Imperial Court
board room and The Dewan- the sprawling lawn spreading over 40,000 sq. ft. The
Ozone bar is equipped with a private dining area, smoking zone and washroom
facility. The hotel set-up has a huge parking area.
A typical luxury suite
This
happens to be the one and only hotel in the state with a lofty atrium. The
Royal suites are unique with impressive metal art installation and the basic
suites are done up with wall paintings that flaunt the artworks of
Chhattisgarh. All the suites are in pastel shades.The
hospitality group leaves no stone unturned to go with the flow of “Unity in Diversity”
and organizes the prominent Indian festivals like Durga puja, Diwali, Eid, Holi
and Baisakhi.
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